HOW GOOGLE BERT & GOOGLE CORE UPDATES INFLUENCE SEO
How do I get to the top of Google without paying? | Google made over 3,000 changes to search this past year. In contrast, Google only made somewhere around 400 changes in 2010. In truth, we can always expect algorithm changes.
Because Google releases algorithmic updates to improve and refine results, today’s SEO rankings will change tomorrow. Likewise, websites must continue to improve to build and maintain rankings in Google search results. Before beginning SEO, you must understand the impact of Google’s recent broad-core updates. Let’s take a look.
Board core updates mean Google engineers made a bunch of changes to various parts of the Google search software system, with the intent of making results more accurate. Below are the 2019 core updates.
NEURAL MATCHING CORE UPDATE
This update was the first significant algorithm change in 2019 to improve ‘neural matching,’ an algorithm to understand concepts better.
TRAVEL, RETAIL, HEALTH, FINANCE CORE UPDATE
This update took about five days to roll out fully. Niche websites for travel, retail, health, finance, and gambling were widely affected and hit hard.
GOOGLE CORE UPDATE CALLED Y.M.Y.L.
The ranking for Y.M.Y.L. sites (Your Money or Your Life) was negatively affected—such as health and travel websites.
BERT CORE UPDATE
Google B.E.R.T. and SEO | Google introduced the B.E.R.T. algorithm, an open-sourced technique for natural language understanding. Specifically, it will improve the search engine’s understanding of conversational search queries. For example, longer spoken sentences and concepts include ‘the best way to sell your train collection, toy train prices, best prices selling train collection.’
Specifically, B.E.R.T. learns word context based on surrounding words, not just the words that precede or follow a given word.
Within the search context, B.E.R.T. helps Google understand more extended conversations or searches where prepositions like ‘for’ and ‘to’ help define the meaning.
In other words, B.E.R.T.S. looks at the content BEFORE and AFTER a comment to inform its understanding of the meaning and relevance.
Although it is a big update for search engines, the impact may be difficult to measure since many SEO tracking tools do not track conversational phrases fully.
CONCLUSION
Content for SEO purposes has become a potent mix of machine learning, Rank Brain, and natural language learning called B.E.R.T. Therefore, website owners must write meaningful content that engages online visitors.
HOW DO I GET TO THE TOP OF GOOGLE WITHOUT PAYING?
Website owners must understand the subtle differences to achieve top website ranking.
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Also, see:
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IMPROVING YOUR WEBSITE
GETTING YOUR WEBSITE READY FOR GOOGLE UPDATES
WEB DESIGN WARRENTON VA
GOOGLE CHANGES AFFECTING RANKING
