ACTION INSIGHTS : CUTTING THROUGH THE CLUTTER

What roll should social networks play in my business?

With so many different choices like Facebook, Twitter, Google+, Instagram, Pinterest, Flickr and many others, it is important to choose wisely. Having a social network page is another way to advertise who you are, what you do and how you do it. There are strategic ways to leverage your brand (aka: brag about your company). The two most popular are Facebook and Twitter.

Facebook
A government contractor might consider posting details about a new project you have been awarded.
A home remodeling company could post before and after photos of a recently completed project.
A business might post their recent participation in a community event such as ‘Polar Plunge or 5K Cancer Walk’.

Twitter
A company or personality might Tweet a post about a recent news event or breaking news.
Companies constantly Re-Tweet articles to peers and followers (aka: B2B)
Twitter is an excellent real-time feedback vehicle for live events over cable TV and online video streaming. Broadcasters such as Bravo Networks and Discovery Networks

Google+
Google+ (Google Plus) is a great business to business or peer to peer communication tool. The strength of Google+ lies in the ability for users to create groups of interest and have ‘like-minded-users’ join the group. A software application company might use Google Plus as a support forum or feedback page.

Instagram, Pinterest and Flickr
Instagram, Pinterest and Flickr primarily visual social networks, where businesses may post interesting photos of events, products, travel images and art.

Blogs
Blogs were made popular when widely adapted into Word Press. A user could quickly post an information page complete with photos or graphics that featured a comment system. Most blogs are written to be informative or conversational. Blogs were the earliest form of social networking and are still widely used today.

Social Networking API’s
Through the use of API’s (Application Programming Interfaces) it is now possible to connect your social network pages from a single point such as your blog. Essentially this allows you to make one post in your blog page and have it auto-post into multiple social networks. (This will depend on the availability and permissions settings found in your social network pages)

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