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Fine Tune Your Web site User Experience = Visits + Loyalty
Online users and online consumers are very unlikely
to purchase from, or even return to, a web site after
encountering a bug-a-boo or major pet peeve. After all
- a web site conveys something called a ‘user’s
online experience’.
The Internet has developed to the point where consumers
demand an easy online experience. ... Consumers are
warning companies, 'You're going to lose my business
if your web site experience is frustrating.
Consumers say pop-up ads are frustrating or
extremely annoying
Incorporate a prominent news, press, announcements link
on your web site instead. If you have a news letter
or email list your ad belongs there, not in a pop-up.
See Virginia
Oncology Associates. The upper left hand corner
has been reserved for company advertisements or announcements.
Users are annoyed at the need to install extra
software
People do not install software at the casual browser
user level. Don’t require this of your web site
visitors.
Dead links are annoying or extremely frustrating.
Subscribe to a link checking service. Not only do people
hate dead links, search engines absolutely hate them.
Link Sleuth is a great freeware program that does extensive
link checking. Link
Slueth or you may opt for an inexpensive service
to do this for you Seven Twentyfour
I use this service for my company web site Visionefx.
These tools are especially useful if you maintain multiple
link trades with other web sites.
Confusing navigation is frustrating or extremely
annoying
Your web site should read like a book. Think about it.
A book has a title, table of contents, chapters and
content. Organize your web site. Do not buried your
links or create artsy icons. Say what you mean and mean
what you say. Some samples of well organized navigation
and content include Rourk Public Relations
~ Kapp Communications
and Magellan Professional Services
Annoyance with registration log-on pages that
block access to online content.
Unless you are offering the ‘cure for the common
cold’ you should always give people the option
to do this. A good example of this is an ecommerce site
that allows you to shop, browse or buy without having
to sign-up or login. Topiaries Virginia
Give people options!
Slow-loading pages are frustrating or extremely
annoying
I stopped optimizing for dial-up a long time ago, BUT
I always develop graphics and page coding for the lowest
possible page weight.
Users say ineffective site-search tools are
frustrating or extremely annoying.
The common rule of thumb is to determine if a site search
is a necessary function to locate data, images or products
within the web site. When search logic is tied to a
database can be extremely effective as demonstrated
in these web sites. Check out these search examples.
Easy Money Locations
~ Selling Power
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