Leverage Seminars, Videos, Commercials For Better Web Results
Many companies have marketing gold laying around their office and hidden in their computers. These untapped assets can give you a leg up on the competition if you market them correctly. Google wants to show its users more than text and photos and has successfully been rolling out a program called Universal Search. This program targets Blogs, News, Video and Images. The days of posting only news releases, marketing content and still photos are over. You can now enhance your search engine results and potential client base by taking advantage of this new opportunity.
Video Shows and Commercials
If you have a show, seminar, teaching session, marketing video, trade show , instructional video or webinar you should post it on free large video Web sites. I’m not going to promise that your image, photo and video resources are instantly going to start popping up in search results, but over time they just might. Especially when there are searches for more cryptic information. Be sure to tag and title your video properly. For example, if you’re uploading an instructional video about “Sexual harassment in the Workplace,” make sure you include the title and description of the video.
Convert Your Power Point to Video
Just about every company creates Power Point presentations. Convert these to video and upload them as well. If you have a Power Point about “The Impact of Unregulated Chinese Toothpaste in the US” chances are your Power Point will appear in the Google search results for this topic.
Multiple Stores, Businesses and Locations
Companies can also leverage there multiple locations. Google allows stores, companies and businesses to register their individual locations through Google. If you have more than 10 locations, Google will let you manage these from one spreadsheet.
Google is so serious about this program that they’re paying independent contractors to visit local businesses, gather data and photographs of local businesses, and tell the business owners about Google Maps and Google Ad Words.
Photos, Images and Graphics
Google and other search engines show photos, images and graphics in their search results.
The images in your Web site may start appearing in search results depending on the amount of imagery you use and its related search query. Here are some helpful hints to pass along to your webmaster.
1) Use keywords or key phrases in the image file name.
Example: < img src= “red_rubber_ball.jpg” >
2) Use the same keywords or key phrases in the ALT TAG.
Example: < ALT= “red_rubber_ball.jpg” >
3) Keep the image near the supporting content or text on the Web page.
4) Upload your images to popular photo sharing sites.
Adding videos, listings and images to your web site will give your business a competitive advantage as Universal Search grows and takes hold in all the popular search engines.
About the Author
Visionefx President Ricardo Vidallon has been in the creative business of advertising, cable broadcast, animation and the World Wide Web for more than two decades. His work has been featured on the Christian Broadcasting Network, Inc., Fox News and NBC Entertainment. His career track in Web consultancy includes the global companies of Reynolds and Reynolds, CMGI Solutions, and Automark, Inc.