ACTION INSIGHTS : CUTTING THROUGH THE CLUTTER

There’s Marketing Gold All Around Your Business

Leverage Seminars, Videos, Commercials For Better Web Results

Many companies have marketing gold laying around their office and hidden in their computers. These untapped assets can give you a leg up on the competition if you market them correctly. Google wants to show its users more than text and photos and has successfully been rolling out a program called Universal Search. This program targets Blogs, News, Video and Images. The days of posting only news releases, marketing content and still photos are over. You can now enhance your search engine results and potential client base by taking advantage of this new opportunity.

Video Shows and Commercials

If you have a show, seminar, teaching session, marketing video, trade show , instructional video or webinar you should post it on free large video Web sites. I’m not going to promise that your image, photo and video resources are instantly going to start popping up in search results, but over time they just might. Especially when there are searches for more cryptic information. Be sure to tag and title your video properly. For example, if you’re uploading an instructional video about “Sexual harassment in the Workplace,” make sure you include the title and description of the video.

Convert Your Power Point to Video
Just about every company creates Power Point presentations. Convert these to video and upload them as well. If you have a Power Point about “The Impact of Unregulated Chinese Toothpaste in the US” chances are your Power Point will appear in the Google search results for this topic.

Multiple Stores, Businesses and Locations
Companies can also leverage there multiple locations. Google allows stores, companies and businesses to register their individual locations through Google. If you have more than 10 locations, Google will let you manage these from one spreadsheet.

Google is so serious about this program that they’re paying independent contractors to visit local businesses, gather data and photographs of local businesses, and tell the business owners about Google Maps and Google Ad Words.

Photos, Images and Graphics
Google and other search engines show photos, images and graphics in their search results.

The images in your Web site may start appearing in search results depending on the amount of imagery you use and its related search query. Here are some helpful hints to pass along to your webmaster.

1) Use keywords or key phrases in the image file name.
Example: < img src= “red_rubber_ball.jpg” >

2) Use the same keywords or key phrases in the ALT TAG.
Example: < ALT= “red_rubber_ball.jpg” >

3) Keep the image near the supporting content or text on the Web page.

4) Upload your images to popular photo sharing sites.

Adding videos, listings and images to your web site will give your business a competitive advantage as Universal Search grows and takes hold in all the popular search engines.

About the Author
Visionefx President Ricardo Vidallon has been in the creative business of advertising, cable broadcast, animation and the World Wide Web for more than two decades. His work has been featured on the Christian Broadcasting Network, Inc., Fox News and NBC Entertainment. His career track in Web consultancy includes the global companies of Reynolds and Reynolds, CMGI Solutions, and Automark, Inc.

Virginia Website Development Experts

EXPERIENCE, KNOWLEDGE & EXPERTISE

Visionefx President Ricardo Vidallon has been in the creative business of design advertising, branding, marketing, cable broadcast, animation and the World Wide Web for more than three decades.

Web Maintenance Support Virginia
UNPARALLELED CUSTOMER SERVICE

Visionefx, knows its important to keep your Web site, contact forms and database humming along 24/7. We support and maintains your business web site as your very own 'personal web master'.

OUR HIGHLY VALUED WEB DESIGN CLIENTELE
Wheeler Real Estate
NCMA TYSONS
Sentara Fitness
VIcom
Cambridge Global
Buffalo Trail Cabins
Wilson Hajek Lawfirm
Emtech Laboratories
Virginia Association Cardio Vascular Pulmonary Rehabilitation
Corner Cafe Portsmouth
Virginia Imports
Southall Landings Marina
Relay Electric LLC
Gastrointestinal Liver Specialists of Tidewater
x
EPM Emergency Planning Management
SCA Consulting Engineers
Gontarek Eyecare
Whitlock Brothers Inc.
SAG Stewart Goodson Advisors
Atlantic Dermatology
Norva Barber Supply
Faith Finder
Chesapeake Bay Helicopters
SMITH Engineering
Archwood Mortgage
Steam Showers 4 Less
Gastroenterology LTD
FH GASKINS
Asthma Allergy Docs
Hofferflow Controls
Perrine Consolidated Companies
Clarke Dolph PLLC
Sykes Bourdon Ahern Levy PC
Military Divorce PC
Virginia Appellate Analysis
Livinius Advisory
A1 Cash Advance
Festavius Group
Commonwealth Water Treatment
TriCities Funeral Services
Worth the Wait Boutique
Softaboard
Artistic Flooring
Seaward Marine Corp.
Bryan Electric
Independence Landscaping
US Army Mantech
PD Systems
Consolidated Steel
Clark Roofing and Siding
Quellum
Tiffany Yachts
Stroud Pence Engineers
Odell Winkfield Roseman Shipp
PACE Collaborative
Peerless Carpet Care
Marathon Resource Management
Pelican Bay Plumbing
Care Connect HR
Pluribus International
Whirlpool Bathtubs
Steam Saunas 4 Less
x
Atlantic Billing
Enspire Energy
Cayman Dolphin House
Farm at Southriver
Kitchen Corps
Norflok Bearings
CITA Shipping
Dr. Grenga
ELS Photography
All Pest Control
Edery Technologies
Minecraft Seed Tours
TTI WASP
ACTION INSIGHTS