ACTIVE 'TARGETED' SEARCH PHRASES
These are the keyword phrases that you begin to target or the phrases
you want to come up for in the search engines. We recommend using
'regional' names as part of your strategy to include your city and/or
state. Once you achieve optimization for these phrases (usually takes
4 to 6 months), the search engines begin to rank you higher for 'passive'
search results.
'PASSIVE' RETURNED SEARCH RESULTS
Now you are getting good results for targeted terms. This means that
the search engines are finding 'relevant' information' in your web
site pages.
The search engines will begin to deep crawl your web pages putting
together an index of search terms using the HTML text copy and ALT
Tags within your pages. Look at the following HTML text paragraph:
EXAMPLE COPY: We provide web site services and graphic design
services. Fill out our online form and we will provide
you a free quote.
Note the 'bolded text' in the sentence. The
search engine referenced our web site for the search phrase: 'web
design quote form' The combinations are endless. The more
relevant copy you have the better. Content is king!
Research the key phrases you intend on using. Ask yourself,
'what key phrases people use to find your product or service'?
There is no point optimizing your site for "online e-commerce"
if everyone searches using the phrase"shop online".
Develop a list of targeted key phrases with optimum traffic. Review
your list and remove phrases of lower value or less traffic.
Research the competition:
• Examine the key phrases in their Meta-Tags.
• Review the titles in their web sites.
• Find related sites that come up in the top 10 rankings.
• Examine and note their title and key phrases.
• Determine if the top 10 ranking sites your competitors.
Conduct a link search. In a major search engine, type in
This will allow you to see all the links to the site that the search
engine references. We would recommend doing this in Google, Yahoo,
MSN and AOL Search).
Optimizing Your Web Site
Write quality content that focuses on your key words and key phrases.
Consider finding a good 'word smith' or 'copywriter'.
Good, creative grammar counts too. I used the creative services
of David Rourk.
Remember, 'Content is KING!'.
Other SEO aspects include:
• Place key phrases in your web page title throughout
the site.
• place the key phrase in meta description tag, meta keyword
tag, headers, sub headers, alt tags, and link text.
• Create a site map for search engine spiders site navigation.
Be sure to place the link to your site map in the upper most region
of your web page.
• Create a properly formatted robots.txt
• Don't ever use frames
• Use flash sparingly. Consider use alternate means of animation
if appropriate.
• Use linked, external files for your java-scripts
• Use linked, external cascading style sheets
• Use dynamic URL's wisely. Avoid using URL's with session
IDs or parameters (? or & in the URL string)
IMPORTANT! Per advertising restrictions and terms of use, we do not link directly
to any search engine results page.
