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Search Engine Optimization Companies
With so many companies claiming to offer search engine optimization
services, it's hard to determine which companies practice ethical,
effective SEO coding methods. Below are some links to SEO and SEO-related
Web sites we feel are good resources for SEO information.
Build
Your Web Sites To Be Search Engine Friendly
Spiderable Pages - For your Web site to rank high
on the Internet, search engines must be able to find your pages. There
is a right way and a wrong way to do this -- all Search Engine Optimization
companies are not created equal. Many linking styles popular with
today's designers cannot be followed by spiders or do not properly
emphasis key pages and keywords. Avoid these designers or languish
on page 10 of the major search engines and never be found. Make sure
your developer and Web page coders are up on the latest techniques
of Search Engine Optimization, as it is a fast-moving business. Search
engines need to index your entire Web site or you will be invisible
to your targeted market.
Accessible Content - Search engines rank sites based
on page content, not excessive graphics, Flash animation or large
scripts. In fact, these techniques prevent a site from ranking well
in the search engines. A site should be designed from the beginning
to assure that visible text content is provided to search engine spiders
or robots. The choice is yours -- a fancy, whiz-bang Web site that
will not be recognized by search engines, or a polished, professional
Web site with great content that puts you in the top few pages of
search engine results.
Page Optimization - Targeted keywords must be strategically
placed on a Web page to rank well in a search engine. Today this is
known as "Web content editing," performed by a trained "Web
content editor." There is a correct and incorrect way of doing
this. Make sure you Web designer knows the difference or you'll be
invisible to search engine spiders, or penalized for trickery.
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