A Solid Marketing Approach for Redesigning Your Website

There are many things to consider when you redesign your website. Leveraging your content, knowledge and expertise are of primary importance.

We recently completed the website redesign for Computer Networks, Inc. a computer and software technology company based in Hampton Roads, VA. The challenge was to present the breath and scope of their services and present this information in a way that was easy to find and navigate in their website.

Leveraging Your Content

The primary navigation in the old website did not identify their core offering of services.

Old Website Navigation

We worked with Computer Networks to create a global navigation and interior page links that presented their core services on each page at first glance. These services are also made to be accessible on sub-navigation's or ‘fly-outs' giving visitors an alternate method for navigating.

Core Services are featured as links in every website page.



Core Services are also accessible in the global navigation as fly-out sub links..



Leveraging Your Knowledge and Expertise

Your existing, repeat customers use your services because they know what you do and how you do it.

So how do you communicate this POTENTIAL clients?
Leverage your KNOWLEDGE - EXPERISE through case studies, testimonials and white papers.

Working with Computer Networks, Inc. we helped to leverage their highly useful and informative technology reports by designing graphics and navigation, putting this information at the finger tips of their website visitors.



Graphics were also added to the page footers to support their expertise in Microsoft, Cisco, Dell, Blackberry and VMWARE.



Footer links and graphics can be an extremely important area of your website and are often overlooked. This is where you can insert jump links to your locations pages, display phone numbers, fax numbers, emails, and company address information.

Other Website Enhancements

Other areas enhanced in the new website redesign included;

~ On-page search optimization for Google and the other guys.
Unique title meta-data and description meta-data information was researched, planned and placed in every page of the website.

~ A clear separation between the administrative navigation and services navigation.
Your Administrative links should contain the general information for your business. You want to keep these links separated from your Products or Services links so your visitors won't have to browse through your administrative company links such as Mission Statement when looking for your products or services.

~ Website Site (Table of Contents) created.
This is important to have as a quick reference for your website visitors as well as helping to enhance your websites’ presence over search engines. A sitemap is a quick road map for the search engine robots and should have links to every page in your website. An XML sitemap is also good to have, but does nothing for your most important audience. ‘Your visitors’. This is why Google states in their webmaster guidelines; ‘Build web pages for humans, not search engines.’

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Computer Networks, Inc. serves small to medium businesses and provides fast response times, superior service and provides cutting-edge technology solutions. They service many Hampton Roads clients to include Asthma & Allergy LTD., Gastroenterology Associates of Tidewater Gastro Associates and many others.

I also personally know the owner, Mr. Rick Boyles and would invite you to take a moment and call Rick @ (757) 333-3299 x200 or visit his website at www.computernetworksinc.com.

About the Author
Ricardo Vidallon is company owner and creative designer for http://www.visionefx.net