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Optimizing Video for the Web

Search engine results are becoming more important every day as more people use the World Wide Web to find goods, services and information. This also includes the search for other digital assets such as; Video, Audio, Power Point, PDF files, Word documents, Text files and other digital data.

Here are some ways to help your online videos achieve a good ranking is implement 5 fundamental video optimization techniques:

• Add a keyword-rich video title tag and description
• Capitalize on link-text methods (hyperlinking key text phrases to and from your video)
• RSS feeds and Social Networking feeds
• Include transcripts and you will capture more search engine attention.
• Create a video site map

If your video is posted and optimized on You Tube then in some cases Google will return your videos in it's search query results under the web tab. See: Google Universal Search.

Below is a screen shot taken Nov. 23rd, 2009 while searching the term; 'Class B Long Line Operations'.
My clients' web site 'Flite Systems USA' is in position #1 on page 1 of out of 3,180,000 references on Google. A little further down the page you will see two video mini boxes in the results also for 'Flite Systems USA'.

The 2nd screen shot below demonstrates how these results were achieved.

When you post your video to You Tube or Google Video be sure to enter short descriptive titles for your videos along with a succinct description and relevant keyword tags.