Monitor
Your Web Site
By David Rourk, Rourk Public Relations
Web sites are a primary communications tool.
They are 24-hour
commercials, and businesses must treat them as such.
Remember
to frequently monitor the information. The number of people
authorized to add information to the site determines how often
it should be proofread. If the Norfolk Naval Safety Center's
Web site had this policy in place, they would not have displayed
private data for 100,000 pilots and crewmembers on the site
for the last six months.
The posting was an accident -- it
happens. Good public relations policies, such as monitoring
your web site, would have immediately caught it.
The cost --
another negative, front-page article for the Navy.
Web sites
are a window to your targeted audiences, competitors and the
media. They should maintain a relevant message and be free
of grammatical or factual errors. Check for subtle but damaging
edits by hackers, and broken links which hurt search engine
optimization results.
Since reporters use Web sites as information
sources, yours should be accurate and positive. A finely tuned
Web site projects professionalism and credibility.
Keep your
Web site in tiptop shape and stay on your toes -- the world
is ALWAYS watching you now. |
The Universal Hosting
Affordable and cheap hosting,reseller hosting and dedicated
server solutions.
Phishing Software - Protect your PC from latest internet
frauds and thefts.
Web
Businesses For Sale.co.uk specialises in all types of online
business sales.
Top Software Reviews
Top software reviews is a promotional website for software
Free Software Downloads
Large archive of freeware, shareware, and trial software for windows.
Customer
Loyality and Relationship Marketing
Build lasting relationships with your end customers.
ZIP Password
Recovery
Restore the password for the archives created by WinZIP, PKZIP
and other ZIP compatible archives.
Internet
Marketing Services - PSP Internet Marketing is a leading
Internet marketing company offering strategic Internet marketing
and search engine marketing solutions. Let our experienced team
of SEO Web specialists help you succeed online. |
Back
to web design articles
