How to Get Websites Seen on the First Page of Google

Below is an explanation and visual demonstration for successful methods used to get found over search engines by having 'product specific search' and/or 'product-city' specific pages deployed in a website.

1. A quick look at O n L i n e Signs reveals that part of their Internet strategy is having web pages optimized for specific searches and localities.

In snap A. below we searched 'vinyl banners chesapeake'. In the top 10 results, 1st position we found O n L i n e Signs. This particular web page has meta-data, on-page text and file named for 'product-city.htm' to increase chances for a localized search on Google.

How to Get Websites Seen on the First Page of Google

We also found 1,110 pages for this website in the Google search engine database. This immediately tells us there are many more pages using the same strategy for many other cities and states. This is a very effective and smart approach. (See snaps B and C. below)

How to Get Websites Seen on the First Page of Google

Some websites use a different (but related) method. They create many individual web pages for specific products and have general knowledge-base web pages to generate more search engine results and leads.
See: T h e S i g n C h e f.com/sitemap.php

All the methods mentioned here speak to the mantra 'content is king'. Remember that every page in your website is an opportunity to tell search engines what you are about.

Appearing in search engines whether you are looking for local, regional or national placement falls into '3' task level categories.

Easy, Moderate and Difficult described below.

Easy
In simplest terms; if you are selling 'diamond studded bedroom slippers' and have this text is contained in your website meta-data and on-page, chances are extremely good that you will appear in the Google top 10 results for this unique search term.

That's easy.

Moderate
Thousands of small businesses fall into this category. Let's take a look at one such business: 'local contractors'.

If a contractor wants to appear in the Google top 10 for the search query 'custom sunrooms chesapeake', the contractor will find many competitors for this search term thus requiring some of the strategies mentioned above to place their website in the top 10 results.

3 out of 10 results for this search term shows our website clients, JM Froehler, Coastal Additions and The Walters Company.

Difficult
A good example of a difficult search term would be 'real estate for sale virginia beach'. In the Hampton Roads area there are literally thousands of licensed real estate professionals going after the same search term on their websites. Then lump-on broker websites, brokerage company websites, properties management companies, real estate attorneys, mortgage companies and huge real estate directories such as Homes.com, Realtor.com, Truila.com, Zillow.com, Yahoo Real Estate, Hampton Roads real estate and many other mega directories.

It takes a multi-pronged strategy call 'Off-Site Optimization; to appear for highly competitive search terms to include; Back linking, leveraging digital assets and content broadcasting.

1 out of 10 results for this search term brings up our website client, Perfecthouse, 1st page position #2 above many mega-websites.

See more about Off-Site Optimization here;
http://www.visionefx.net/articles/how-do-I-get-my-website-on-the-1st-page-of-Google.htm

About the Author
Rick Vidallon is President of Visionefx, a Web design company based in Virginia Beach, Va. They provide services to national companies and small business throughout the United States.
Rick can be reached at (757) 619-6456 or rick@visionefx.net.