For
those you you wanting to get your website seen frequently in
Google searches, I always have chanted the mantra; 'It's All
About The Content'. The recent video below from Google engineer
Matt Cutts helps to drive this point home.
"Inside of Google, at least inside the search ranking
team, we don't really think about brands. We think about words
like 'trust' 'authority' 'reputation' 'PageRank' 'high quality'.
The Google philosophy on search results
has been the same, pretty much forever, is that somebody comes
to Google and types in X, we want to return high quality information
about X. And sometimes that's a brand search, sometimes that's
an informational search, sometimes it's navigational, sometimes
it's transactional."
"First off, YES, Google has made a
change in our rankings, it's one of over 3-400 we make very
year. So, I wouldn't call it an 'update', I would call it
a simple change. If you have to refer to it, one of the people
that did a lot of work on it, his name is Vince. This particular
change, we talk about it as 'Vince's change' within the Googleplex.
I wouldn't really call it an update, but
there has been a change in how we do some rankings. It doesn't
affect a vast majority of queries, it's more likely, and most
people haven't noticed it. I mean Aaron talked about it and
I think even before that people at WebMasterWorld were talking
about it. But it affects a relatively small number of queries,
it's not like it affects a ton of long-tail queries or anything
like that.
I don't think of it as putting more weight
on brands. We don't really think about 'brands' in search
quality that much. For example if you type 'eclipse', if Google
were really focused on brands we'd return 'Mitsubishi Eclipse'
at number one, or something like that.
And if you actually GO to Google and type
in 'eclipse', we've got eclipse.org cause there's a development
environment. We've got Nasa's eclipse website, and then there
are some commercial results. For example, 'eclipse' is the
name of that book in the Twilight series, so we've got a page
from Amazon.
It's not that we always try to return brands.
We try to return whatever we think the best results are for
users. So, the net upshot of this change is pretty simple,
we try to return high quality results. We think about trust,
reputation, authority, PageRank and so what you should be
doing doesn't change. Try to make a great site, try to make
it the site that is sooo fantastic that you become an authority
in your niche.
And it doesn't have to be a big nice. It
doesn't have to be a huge, well known, key word. It can still
be a smaller niche, that's the thing people are going to want
to link to, that they'll talk about, the sort of things people
really enjoy. Those are the sort of sites, the experts, that
we want to bring back"
VISIONEFX FOOTNOTE:
Notice what Matt is saying here; The
Google philosophy on search results has been the same, pretty
much forever, is that somebody comes to Google and types in
X, we want to return high quality information about X. And
sometimes that's a brand search, sometimes that's an informational
search, sometimes it's navigational, sometimes it's transactional."
This mean that if you are building web pages for 'brand
search' then your pages should speak 'brand'; if building
for 'information' then your pages should contain clear, well
written, organized information. And if you are building 'transactional'
web pages a.k.a.: ecommerce then your pages should contain
headers and meta data for your products.
Related SEO Articles
Optimizing
Video for Google In a few months, we will discontinue
support for uploads to Google Video. Don't worry, we're not
removing any content hosted on Google Video - this just means
you will no longer be able to upload new content to the service.
Be
A Proactive Webmaster, Work Your Website Every day, hundreds of thousands of business
owners ask themselves, "Why is my website not on page
one of Google?, Why am I not getting more email inquiries?
and Why am I not getting more traffic?"
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