TCC Search Engine Analysis

A current review and evaluation of Tidewater Community College’s online presence in Google’s search engine reveals less than a 22% penetration for popular and common search phrases relating to TCC classes, courses and services.

Summary of Proposed Plan

a. Increase TCC’s search engine placement by +25% in FY 2008-2009
b. Increase TCC’s ‘On-Page’ Visual Branding for SEM
c. Implement New and Existing TCC Resource Materials to Grow Search Engine Presence.

TCC.edu (1st page Google positions) not counting Google Local Maps Results

Visionefx SEO (Search Engine Optimization Plan)
Top Competitors Online Identified
http://www.vcu.edu/ : Virginia Commonwealth
http://www.odu.edu/ : Old Dominion University
http://www.regent.edu/ : Regent
http://www.strayer.edu/virginia_beach : Strayer University
http://www.bryantstratton.edu/ : Bryant Stratton
http://www.hamptonu.edu/ : Hampton University
http://www.ecpi.edu/ : ECPI
http://www.tncc.edu/ : Thomas Nelson
http://www.vwc.edu/ : Virginia Wesleyan College
http://devry-info.com : DeVry University
http://www.nsu.edu/ : Norfolk State

Searches related to:
Nursing/Courses/Classes/Courses/Schools/Credit/Non-Credit/ Education/ Training/ Heathcare Related/Community Colleges/ Colleges/US / Virginia/Hampton Roads cities
ratio: 15 return out of 68 results searched (4.5 %) penetration

Nursing college credits (0)
Nursing college credits in Virginia (0)
Nursing college credits Hampton Roads (0)
Nursing college credits Virginia Beach (4)
Nursing college credits Chesapeake (0)
Nursing college credits Norfolk (0)
Nursing college credits Portsmouth (1)
Nursing college (0)
Nursing colleges Virginia (0)
Nursing colleges Virginia Beach (0)
Nursing colleges Chesapeake (0)
Nursing colleges Norfolk (0)
Nursing college Portsmouth (2)

Nursing, Community colleges (1)
Nursing, Community colleges Virginia (0)
Nursing, Community colleges Hampton Roads (1)
Nursing, Community colleges Virginia Beach (2)
Nursing, Community colleges Chesapeake (0)
Nursing, Community colleges Portsmouth (1)
Nursing, Community colleges Norfolk (2)

Community college Nursing credits (0)
Community college Nursing non-credit courses (0)
Nursing College non-credit courses (0)
Non-credit Nursing courses in college (0)
College credit Nursing courses in Virginia (0)
College non-credit Nursing courses in Virginia Beach (0)

Nursing courses Virginia (0)
Nursing courses Hampton Roads VA (0)
Nursing courses Virginia Beach (0)
Nursing courses Chesapeake VA (0)
Nursing courses Portsmouth VA (1)

Nursing classes Virginia (0)
Nursing classes Hampton Roads VA (0)
Nursing classes Virginia Beach (0)
Nursing classes Chesapeake VA (0)
Nursing classes Portsmouth VA (9)

Nursing schools Virginia (0)
Nursing schools Hampton Roads VA (0)
Nursing schools Virginia Beach (0)
Nursing schools Chesapeake VA (0)
Nursing schools Portsmouth VA (0)

Nursing education Virginia (0)
Nursing education Hampton Roads VA (0)
Nursing education Virginia Beach (0)
Nursing education Chesapeake VA (0)
Nursing education Portsmouth VA (0)

Nursing training Virginia (0)
Nursing training Hampton Roads VA (0)
Nursing training Virginia Beach (0)
Nursing training Chesapeake VA (0)
Nursing training Portsmouth VA (0)

Nursing programs Virginia (0)
Nursing programs Hampton Roads VA (0)
Nursing programs Virginia Beach (1)
Nursing programs Chesapeake VA (0)
Nursing programs Portsmouth VA (2)

Registered Nursing programs Virginia (0)
Registered Nursing programs Hampton Roads VA (0)
Registered Nursing programs Virginia Beach (0)
Registered Nursing programs Chesapeake VA (0)
Registered Nursing programs Portsmouth VA (1)
Registered Nursing programs Norfolk VA (0)

Registered Nursing classes Virginia (0)
Registered Nursing classes Hampton Roads VA (0)
Registered Nursing classes Virginia Beach (0)
Registered Nursing classes Chesapeake VA (0)
Registered Nursing classes Portsmouth VA (1)
Registered Nursing classes Norfolk VA (1)

Searches related to:
Heathcare/ Critial Care/ Diagnostic Medical/ Sonography/ Training/ EMS/ Medical Assistance Training/ Nurse Aide/ Occup. Therapy / Phys. Therapy Asst./ Polysomnography, Radiologic Training/ Respiratory Therapist /US / Virginia/Hampton Roads cities
ratio: 20 return out of 80 results searched (25 %) penetration

Healthcare classes Virginia (0)
Healthcare classes Hampton Roads VA (0)
Healthcare classes Virginia Beach (0)
Healthcare classes Chesapeake VA (0)
Healthcare classes Portsmouth VA (0)
Healthcare classes Norfolk VA (1)

Health Profession Programs VA (0)
Health Profession Programs Hampton Roads VA (0)
Health Profession Programs Virginia Beach (1)
Health Profession Programs Chesapeake VA (0)
Health Profession Programs Portsmouth VA (2)
Health Profession Programs Norfolk VA (1)
Critical Care Training (0)
Critical Care Training Hampton Roads VA (0)
Critical Care Training Virginia Beach (1)
Critical Care Training Chesapeake VA (0)
Critical Care Training Portsmouth VA (0)
Critical Care Training Norfolk VA (1)

Diagnostic Medical, Sonography Training (0)
Diagnostic Medical, Sonography Training Virginia (0)
Diagnostic Medical, Sonography Training Hampton Roads VA (2)
Diagnostic Medical, Sonography Training Virginia Beach (1)
Diagnostic Medical, Sonography Training Chesapeake VA (1)
Diagnostic Medical, Sonography Training Portsmouth VA (1)
Diagnostic Medical, Sonography Training Norfolk VA (1)

Emergency Medical Services Training Virginia (0)
Emergency Medical Services Training Hampton Roads VA (0)
Emergency Medical Services Training Virginia Beach (0)
Emergency Medical Services Training Chesapeake VA (0)
Emergency Medical Services Training Portsmouth VA (0)
Emergency Medical Services Training Norfolk VA (0)

Medical Assistant Training (0)
Medical Assistant Training Virginia (0)
Medical Assistant Training Hampton Roads VA (0)
Medical Assistant Training Virginia Beach (0)
Medical Assistant Training Chesapeake VA (0)
Medical Assistant Training Portsmouth VA (0)
Medical Assistant Training Norfolk VA (0)

Medical Office Administration Training (0)
Medical Office Administration Training Virginia (0)
Medical Office Administration Training Hampton Roads VA (0)
Medical Office Administration Training Virginia Beach (0)
Medical Office Administration Training Chesapeake VA (0)
Medical Office Administration Training Portsmouth VA (0)
Medical Office Administration Training Norfolk VA (0)

Nurse Aide Training (0)
Nurse Aide Training Virginia (0)
Nurse Aide Training Hampton Roads VA (0)
Nurse Aide Training Virginia Beach (0)
Nurse Aide Training Chesapeake VA (0)
Nurse Aide Training Portsmouth VA (0)
Nurse Aide Training Norfolk VA (0)

Occupational Therapy Assistant (0)
Occupational Therapy Assistant Virginia (0)

Occupational Therapy Assistant Hampton Roads VA (0)
Occupational Therapy Assistant Virginia Beach (1)
Occupational Therapy Assistant Chesapeake VA (0)
Occupational Therapy Assistant Portsmouth VA (0)
Occupational Therapy Assistant Norfolk VA (0)

Physical Therapist Assistant (0)
Physical Therapist Assistant Virginia (0)
Physical Therapist Assistant Hampton Roads VA (0)
Physical Therapist Assistant Virginia Beach (0)
Physical Therapist Assistant Chesapeake VA (1)
Physical Therapist Assistant Portsmouth VA (1)
Physical Therapist Assistant Norfolk VA (0)

Polysomnography, Radiologic Training (0)
Polysomnography, Radiologic Training Virginia (0)
Polysomnography, Radiologic Training Hampton Roads VA (1)
Polysomnography, Radiologic Training Virginia Beach (0)
Polysomnography, Radiologic Training Chesapeake VA (0)
Polysomnography, Radiologic Training Portsmouth VA (1)
Polysomnography, Radiologic Training Norfolk VA (0)

Respiratory Therapist Training (0)
Respiratory Therapist Training Virginia (0)
Respiratory Therapist Training Hampton Roads VA (0)
Respiratory Therapist Training Virginia Beach (1)
Respiratory Therapist Training Chesapeake VA (1)
Respiratory Therapist Training Portsmouth VA (1)
Respiratory Therapist Training Norfolk VA (1)

Searches related to:
ROTC Courses / Classes/Programs / Colleges / Colleges /US/Virginia/ Hampton Roads and Hampton Roads cities
ratio: 5 return out of 14 results searched (2.8 %) penetration

Navy ROTC programs, classes (1)
Navy ROTC programs, classes Virginia (0)
Navy ROTC programs, classes Hampton Roads, VA (0)
Navy ROTC programs, classes Virginia Beach (0)
Navy ROTC programs, classes Chesapeake VA (1)
Navy ROTC programs, classes Portsmouth VA (1)
Navy ROTC programs, classes Norfolk VA (0)

ROTC programs, classes (0)
ROTC programs, classes Virginia (0)
ROTC programs, classes Hampton Roads, VA (0)
ROTC programs, classes Virginia Beach (0)
ROTC programs, classes Chesapeake VA (1)
ROTC programs, classes Portsmouth VA (1)
ROTC programs, classes Norfolk VA (0)

Searches related to:
Courses/Classes/Schools/Credit/Non-Credit / Community / Colleges / Colleges/Dual Enrollment/US/Virginia/Hampton Roads cities
ratio: 1 return out of 22 results searched (2.2 %) penetration

College credits (0)
Credits for college (0)
Credits for Community college (0)
Community college credits (0)
Community college non-credit courses (0)
College non-credit courses (0)
Non-credit courses in college (0)
College non-credit courses in Virginia (0)
Virginia college credits (0)
Credits for Virginia colleges (0)
Credits for Virginia community colleges (1)
Virginia Community college non-credit courses (0)
Transfer credits from college (0)
Transfer credits from community college (0)
Transfer credits from Virginia community colleges (0)
Dual enrollment information (0)
Dual enrollment student information (0)
Dual enrollment Virginia student information (0)
Dual enrollment Virginia community college student information (0)
Dual enrollment for college (0)
Dual enrollment Virginia colleges (0)
Dual enrollment Hampton Roads colleges (0)

Searches related to:
Community Colleges/Colleges/US/Virginia
ratio: 1 return out of 5 results searched (20%) penetration

Community Colleges in the USA ( 0)
Community Colleges in the US (0)
Colleges in Virginia (0)
Community Colleges in Virginia ( 0)
Community College in Virginia (1)

Searches related to:
Community Colleges/Colleges/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 14 returns out of 25 results searched (24%) penetration

Colleges in Hampton Roads, VA (1)
Community Colleges in Hampton Roads, VA (1)
Community College in Hampton Roads, VA (1)
Colleges in Virginia Beach (4)
Community Colleges in Virginia Beach (2)
Community College in Virginia Beach (1)
Community College in Norfolk (2)
Portsmouth community college (2)
Portsmouth cheap college (0)
Portsmouth classes (0)
Portsmouth cheap college classes (0)
Portsmouth College classes (0)
Portsmouth education (0)
Chesapeake Community Colleges (1)
Chesapeake community college (0)
Chesapeake cheap college (0)
Chesapeake cheap college classes (0)
Chesapeake College classes (0)
Chesapeake classes (0)
Chesapeake education (0)
Colleges in Tidewater (1)
College in Tidewater (1)
Community College in Tidewater (4)
Community Colleges in Tidewater (5)
TCC (1)

Searches related to:
Nursing/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 0 return out of 18 results searched (0%) penetration

nursing schools/classes/courses in Virginia (0)
nursing schools/classes/courses in hampton roads (0)
nursing schools/classes/courses in virginia beach (0)
nursing schools/classes/courses in norfolk (0)
nursing schools/classes/courses in portsmouth (0)
nursing schools/classes/courses in chesapeake (0)

Searches related to:
Distance Learning/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 2 return out of 8 results searched (25%) penetration

Distance Learning (0)
Distance Learning Virginia (0)
Distance Learning Virginia Beach (0)
Distance Learning Hampton Roads, VA (4)
Distance Learning Chesapeake, VA (0)
Distance Learning Norfolk, VA (0)
Distance Learning Portsmouth, VA (1)
Distance Learning Tidewater, VA (1)

Searches related to:
Financial Aid/Virginia/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 1 return out of 10 results searched (14%) penetration

Financial Aid for College Virginia (0)
Financial Aid for Colleges Virginia (0)
Financial Aid for Community Colleges Virginia (0)
Financial Aid for Community Colleges Virginia Beach (1)
Financial Aid for Community Colleges Chesapeake VA (0)
Financial Aid for Community Colleges Hampton Roads (0)
Financial Aid for Community Colleges Portsmouth VA (0)
Financial Aid for Community Colleges Norfolk (0)
Financial Aid for Community Colleges Hampton Roads (0)
Financial Aid for Community Colleges Tidewater, VA (0)

Searches related to:
Associates Degree/National/Virginia/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 3 returns out of 19 results searched (20%) penetration

Get an Associates degree (0)
Get an Associates degree Virginia (0)
Get an Associates degree Virginia Beach (0)
Get an Associates degree Norfolk VA (0)
Get an Associates degree Hampton Roads VA (0)
Get an Associates degree Portsmouth VA (0)
Associates degree distance learning (0)
Associates degree distance learning Virginia (0)
Associates degree distance learning Hampton Roads (1)
Associates degree distance learning Virginia Beach (0)
Associates degree distance learning Norfolk, VA (0)
Associates degree distance learning Portsmouth, VA (0)
Get an Associates degree online (0)
Online Associates degree (0)
Associates degree Virginia school (0)
Associates degree Virginia Beach (0)
Associates degree Hampton roads (1)
Associates degree in tidewater (1)
Associates degree in Norfolk (0)

Searches related to:
Business Courses, Classes, College Classes, Online Classes/National/Virginia/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 9 return out of 23 results searched (31%) penetration

Business Courses (0)
Business Courses in Norfolk (0)
Business Courses in Virginia Beach (0)
Business Courses in Hampton Roads (1)
Business Courses in Tidewater (1)
Classes in Tidewater (1)
Classes in Norfolk (0)
Classes in Portsmouth (0)
Classes in Hampton Roads (0)
Classes in Virginia Beach (0)
College Classes in Virginia (0)

College Courses in Virginia (0)
College Classes in Hampton Roads (1)
College Courses in Hampton Roads (1)
College Classes in Portsmouth (0)
College Classes in Norfolk, VA (1)
College Courses in Virginia Beach (1)
College Courses in Norfolk (1)
College Classes in Norfolk (1)
Classes Online (0)
Online Classes (0)
Classes Online in Norfolk (0)
Classes Online in Hampton Roads (0)

Searches related to:
Miscellaneous/National/Virginia/Hampton Roads & Cities/Tidewater
(cities searched using Portsmouth, Norfolk, Chesapeake, VA Beach)
ratio: 7 return out of 35 results searched (20%) penetration

Masters (0)
BA (0)
ROTC (0)
Tuition help (0)
Admission assistance (0)
International students (0)
Visa for US schools (0)
Visa for attending school in the US (0)
Visa help for attending college in the US (0)
Visa help for attending universities in the US (0)
Hampton Roads Maritime Training Program (3)
Enroll in College (0)
Enroll in College in Virginia (0)
Enroll in College in Virginia Beach (1)
Enroll in College in Norfolk (0)
Enroll in College in Hampton Roads (0)
Enroll in College in Tidewater (3)
IT classes (0)
IT classes in Virginia (0)
IT classes in Virginia Beach (0)
IT classes in Hampton Roads (0)
IT classes in Norfolk (0)
IT classes in Tidewater (1)
Spanish classes in Virginia (0)
Spanish classes in Hampton Roads (0)

Defense and Homeland Security (0)
Defense and Homeland Security Classes (0)
Defense and Homeland Security Courses (0)
Defense and Homeland Security Courses in Virginia (0)
Defense and Homeland Security Courses in Virginia Beach (0)
Services for Military Students (1)
Students Services for Military (0)
Students Services for Military Dependents (1)
Classes on military bases (1)

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Sign Language Classes (0)