Promote Your Business Using Mass Media – In today’s online advertising universe, we are bombarded by digital ads via Smart TVs, computers, tablets, and mobile devices. Moreover, social and video platforms like Meta Ads, Facebook Reels, TikTok, Instagram, and YouTube offer advertising options.
Therefore, I suggest you never solely rely on the Web to support all your marketing efforts.
Global businesses compete for their fair share of your attention with millions of dollars at stake. How can small companies compete? Small businesses have a distinct advantage when targeting regional niche markets beyond the Web using mass media. Here’s how.
PLACING ADS IN PRINT MEDIA
Advertising in traditional print media has become less expensive, as the Harvard Business Review reported. Therefore, contacting your local paper or regional magazine for an updated rate sheet makes sense. Furthermore, there are advertising opportunities in the classified section of publications. In other words, where you choose to advertise will depend on your target demographic.
DIRECT MAIL
Direct mail, a.k.a ‘postcard adverts,’ is mailed directly through the USPS. For example, these include; ‘stand-alone’ mail, newspaper inserts, and direct mail card packs. Some business owners use ‘lumpy mail‘ to deliver the mailer in an eye-catching package, such as a small box or tube-shaped mailer.
RADIO ADVERTISING
Thanks to the immediacy of radio, you can run stand-alone spots or ‘commercials’ or participate in radio infomercial advertising where the radio host will interview you during an open-phone Q&A.
ADVERTISING ON TELEVISION
If there’s a market for your product and you’ve got the budget for broadcast, you could take the plunge and make a mint. However, purchasing air-time or ‘media buys’ is a tricky business. A public relations or media buyer knows the best station and time slot to place your commercial.
Above all, remember to ask for a digital video source file so you may upload it to your website, YouTube, or Vimeo.
BILLBOARD ADVERTISING
A billboard campaign can be very effective. Billboard ads are relatively expensive. However, they stay up long and can be specifically targeted to an area. Billboard phone numbers and addresses are useless, whereas your Web site address will extend your reach, providing your URL or domain name is easy to spell and remember. If you have a problematic domain name to recognize, consider acquiring a second domain name for advertising purposes. See: Nested Name
MOVIE ADVERTISING
One type of advertising that often gets overlooked is cinema advertising. For example, if you arrive at the cinema early, you’ll see local business ads followed by big-budget ads. This can be a great place to advertise relatively inexpensively in quite a high-profile way. Contact your local cinema chain and compare advertising rates.
PROMOTIONAL ADVERTISING
Multiple types of collateral advertising help “brand” your business. These include printing, stamping, or embroidering your business name and Web address on the following;
– Pens, pencils, coffee mugs, coulees
– Golf shorts, t-shirts, and ball caps
– Presentation folders, invoices, fax cover sheets, and calendars
– Outdoor Signs and Indoor Signs
– Vehicle wraps, Car Wraps, Truck Wraps, Trailer Wraps
GRASS_ROOTS ADVERTISING
Nothing beats the introductory “meet and greet” or “smile and a hand-shake.” Get your name out in the business community. Check online and the local newspapers for business networking groups.
Your local Chamber of Commerce would be an excellent place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
PRESS RELEASE ADVERTISING
PR is popular because it is cost-effective, and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a press release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone, and so on.
ONLINE MARKETING
Web Advertising (Web Marketing)
The most effective Web-based advertising is “targeted business directories” or business-specific directories. There are thousands of business-specific guides: real estate, law, construction, engineering, flowers, bridal, etc.
Find a directory with a top search engine presence on Google or BING and type in a ‘frequently used search phrase’ relating to your business, products, or services. Do you want to list your company in similar directories? I have a shortlist to get you started. Submit Your Site
DO NOT FORGET YOUR WEBSITE
By all means, don’t ignore your website. A Website is your 24-hour, 7-days-a-week advertising brochure, and a successful web design creates a sense of trust and respect between you and your online visitors. Check out our web design primers on Web site design and site planning.
ABOUT VISIONEFX
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For more information about our website services, contact us at 757-619-6456 or online.
Also, see
ADVERTISING BUSINESS WEBSITE DESIGN NORFOLK, VA
WEBSITE DESIGN TECHNOLOGY MEDIA COMPANY
KEEPING CONTENT RELEVANT TO GOOGLE
INCREASE ONLINE VISIBILITY
WEB DESIGN HIGHLAND VA
MOBILE-FIRST GOOGLE INDEXING EFFECTS ON MEDIA COMPANIES
